05 February 2018
With the core purpose of a business, being the ability to make a profit from selling their products, it is essential to provide a strong relationship with their target audience. Here is a 3- step checklist required to grow your business!
Within this fast-paced, technologically driven society a business must know as much as they possibly can about their target market. In doing this, a business is able to execute their products or services to improve communication, save time, money and gain reach. Facebook, Instagram and Twitter remain as the top 3 platforms that can be used to advertise and promote a business.
According to Alex York, there are 1.15 billion active Facebook users everyday, so it is inevitable to advertise your company via Facebook. Pew social report conducted a survey and discovered that each demographic has increased from 2014 to 2017.
88% of 18-29 year olds use Facebook
79% of 30-49 year olds use Facebook
61% of 50-64 year olds use Facebook
36% of 65+ year olds use Facebook
The beauty about Instagram is the reassurance that businesses will be able to evoke their message to their audience through visual aid as pictures speak a thousand words. It’s straight to the point, and affordable! According to statista.com mobile photo sharing network has reached 800 million monthly active users, up from 600 million in 2017.
With this significant influx in Instagram users, it is essential to break down your demographic, which is shown below:
59% of 18-29 year olds use Instagram
31% of 30-49 year olds use Instagram
13% of 50-64 year olds use Instagram
5% of 65+ use Instagram
Finally, Twitter remains as one of the top 3 social media platforms used to inform and persuade the audience about the business. Its recent increase in characters from 140 to 280 has provided greater opportunity to communicate to the target market, currently known as the most popular platform for social customer service.
36% of 18–29 year olds use Twitter.
22% of 30–49 year olds use Twitter.
18% of 50–64 year olds use Twitter.
6% of 65+ year olds use Twitter.
To increase reach through website traffic and brand awareness, it is essential to recognize potential customers and target audience using the demographic from social media platforms (as shown above). To do this it is vital to provide catchy content that is simple to interpret, but interesting enough to keep your audience hooked. This can be in the form of banner ads, social media influencers and use of hash tags to draw in the your audience.
It is important to ensure that there is always a 2- way communication between your business and customers. This might seem like a simple step but always monitor your social media handles and reply to consumers regardless of whether they voice their opinion in a positive of negative manner. This can be in the form of direct messages or public thread posts.
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